CAJ | 학술논문

延安时期中国共产党的新闻宣传是一股活跃而强大的力量。笔者梳理延安新闻宣传理论文献发现：党新闻执政建设的初始创新的几个典型特点和特征，主要是通过新闻宣传理念确立，话语形态和文风改进以及合乎传播规律的动员引领体现出来的。新闻执政的内涵和突出的特点对当今新媒体背景下实现政治议题的有效传播具有启示价值。
연안시기중국공산당적신문선전시일고활약이강대적역량。필자소리연안신문선전이론문헌발현：당신문집정건설적초시창신적궤개전형특점화특정，주요시통과신문선전이념학립，화어형태화문풍개진이급합호전파규률적동원인령체현출래적。신문집정적내함화돌출적특점대당금신매체배경하실현정치의제적유효전파구유계시개치。
The news propaganda of the Communist Party of China in Yan＇ an period is an active and powerful force. Through combing Yanan various kinds of news propaganda theory practice literature, the following con- clusions have been made. News of the party ruling initial innovation of construction of several typical characteristics, is mainly determined by the concept of news propaganda, the official discourse, the writing style improvement and conform to the propagation of the mobilization leading reflected. The connotation and outstanding features of the news administration are valuable for the effective dissemination of political issues in the new media background.