CAJ | 학술논문

媒体和网民个体是互联网舆论演化的主要参与者,在舆论演化过程中,媒体会对舆论话题的传播及个体观点交互产生影响,同时,个体观点也会对媒体观点产生反馈作用。媒体的参与加快了舆论话题的传播,缩短了舆论观点演化的弛豫时间,提升了个体对舆论事件认识的积极性;媒体的影响范围和报道力度越大,媒体对舆论观点演化的作用效果越明显。
매체화망민개체시호련망여론연화적주요삼여자,재여론연화과정중,매체회대여론화제적전파급개체관점교호산생영향,동시,개체관점야회대매체관점산생반궤작용。매체적삼여가쾌료여론화제적전파,축단료여론관점연화적이예시간,제승료개체대여론사건인식적적겁성;매체적영향범위화보도력도월대,매체대여론관점연화적작용효과월명현。
Media and Internet users are the main participants in the evolution of Internet public opinions. In the process,media will exert interactive influence on the propagation of public opinion topics and individual opinions. At the same time,individual opinions will generate feedbacks to media. The participation of media speeds up the propagation of public opinion topics,and shortens the relaxation time of the evolution of public opinions. It also promotes the enthusiasm of individuals to understand public events. Furthermore,the bigger the influence of the media is and the more frequently the media report,the more obvious the effect of media is on the evolution of public opinions.