教育与经济
教育與經濟
교육여경제
Education & Economy
2015年
3期
3~8
,共null页
大学教育基金会 筹资 小额捐赠 长尾理论 经济新常态
大學教育基金會 籌資 小額捐贈 長尾理論 經濟新常態
대학교육기금회 주자 소액연증 장미이론 경제신상태
university endowments; fund raising; small donation; long tail theory; economic new normal
高校教育基金会接受社会捐赠已经成为高校经费筹集的重要来源，对大额捐赠的依赖是目前国内多数教育基金会的普遍现象。在当前宏观经济增速下滑、经济步入新常态的情形下，这种高度依赖大额捐赠的教育基金会筹资模式具有不可持续性。新媒体时代的到来以及便捷支付工具的深入发展，为校园微公益的发展提供了难得的机遇，高校应该对小额捐赠投以足够的重视，拓展筹资范围。本文借用了经济管理学科中的长尾理论，提出我国高校教育基金会在未来发展过程中，应该充分利用社交媒体尽可能扩大捐赠项目的影响与覆盖面，在此基础上引入众筹概念，提升捐赠项目的个性化程度，更加关注小额捐赠，实现大额捐赠与小额捐赠的共同发展。
高校教育基金會接受社會捐贈已經成為高校經費籌集的重要來源，對大額捐贈的依賴是目前國內多數教育基金會的普遍現象。在噹前宏觀經濟增速下滑、經濟步入新常態的情形下，這種高度依賴大額捐贈的教育基金會籌資模式具有不可持續性。新媒體時代的到來以及便捷支付工具的深入髮展，為校園微公益的髮展提供瞭難得的機遇，高校應該對小額捐贈投以足夠的重視，拓展籌資範圍。本文藉用瞭經濟管理學科中的長尾理論，提齣我國高校教育基金會在未來髮展過程中，應該充分利用社交媒體儘可能擴大捐贈項目的影響與覆蓋麵，在此基礎上引入衆籌概唸，提升捐贈項目的箇性化程度，更加關註小額捐贈，實現大額捐贈與小額捐贈的共同髮展。
고교교육기금회접수사회연증이경성위고교경비주집적중요래원，대대액연증적의뢰시목전국내다수교육기금회적보편현상。재당전굉관경제증속하활、경제보입신상태적정형하，저충고도의뢰대액연증적교육기금회주자모식구유불가지속성。신매체시대적도래이급편첩지부공구적심입발전，위교완미공익적발전제공료난득적궤우，고교응해대소액연증투이족구적중시，탁전주자범위。본문차용료경제관이학과중적장미이론，제출아국고교교육기금회재미래발전과정중，응해충분이용사교매체진가능확대연증항목적영향여복개면，재차기출상인입음주개념，제승연증항목적개성화정도，경가관주소액연증，실현대액연증여소액연증적공동발전。
Donations have become an important source of university endowments funding, and the vast majority of domestic university endowments rely heavily on large donations in fund raising. Currently, China is experiencing a period of declining macro-economic growth and is considered to step into a so called the new normal stage. Under this circumstance, a funding raising mode heavily relied on large donations is unsustainable. With the emergence of various new means of media and the widely appliance of payment tools, a rare opportunity for campus micro public welfare has appeared, therefore, those managers for university endowments should pay more attention to small donations and expand financing. Using the long tail theory of economies and management disciplines, this essay put forward that social media should be used as much as possible by the university education foundation in the future development to expand the influence and coverage of donation projects. Based on that, the concept of public donation is introduced, and the personification of donation projects is raised. Then, they should pay more attention to small donations, and finally realize the common development of large donations and small donations.
