旅游学刊
旅遊學刊
여유학간
Tourism Tribune
2015年
7期
108~118
,共null页
朴志娜 吴必虎 Alastair M.MORRISON 沈晔 李梦姣
樸誌娜 吳必虎 Alastair M.MORRISON 瀋曄 李夢姣
박지나 오필호 Alastair M.MORRISON 침엽 리몽교
旅游研究系统分类框架 关键词分析 主题分类 国际旅游期刊 旅游学学科树
旅遊研究繫統分類框架 關鍵詞分析 主題分類 國際旅遊期刊 旅遊學學科樹
여유연구계통분류광가 관건사분석 주제분류 국제여유기간 여유학학과수
analysis; subject areas; academic journals; discipline tree
基于Mill&Morrison的旅游系统理论,文章构建了由6个主类和61个亚类组成的旅游研究系统分类框架(The tourism research system categorization framework),选取31本国际旅游期刊在2003—2012年期间的10058篇文章,从而提取出13669个关键词(其出现频次为41624)并进行归类,运用演绎分析和统计方法对旅游研究主题进行大数据整理。文章识别出旅游学研究的跨学科特征和各个旅游研究主题的受关注程度:从主类来看,最受关注的是"目的地"领域,其次是"需求"和"营销"领域;从亚类来看,最受关注的是"市场细分"和"吸引物和节庆"领域,而"基础设施"、"交通(旅游目的地内部)"和"旅游客流"等领域受关注度最少。最后,本文试图寻求与旅游学学科树进行理论对话,重新检验了近10年国际旅游研究在国内分类框架的学科特征与演变趋势。
基于Mill&Morrison的旅遊繫統理論,文章構建瞭由6箇主類和61箇亞類組成的旅遊研究繫統分類框架(The tourism research system categorization framework),選取31本國際旅遊期刊在2003—2012年期間的10058篇文章,從而提取齣13669箇關鍵詞(其齣現頻次為41624)併進行歸類,運用縯繹分析和統計方法對旅遊研究主題進行大數據整理。文章識彆齣旅遊學研究的跨學科特徵和各箇旅遊研究主題的受關註程度:從主類來看,最受關註的是"目的地"領域,其次是"需求"和"營銷"領域;從亞類來看,最受關註的是"市場細分"和"吸引物和節慶"領域,而"基礎設施"、"交通(旅遊目的地內部)"和"旅遊客流"等領域受關註度最少。最後,本文試圖尋求與旅遊學學科樹進行理論對話,重新檢驗瞭近10年國際旅遊研究在國內分類框架的學科特徵與縯變趨勢。
기우Mill&Morrison적여유계통이론,문장구건료유6개주류화61개아류조성적여유연구계통분류광가(The tourism research system categorization framework),선취31본국제여유기간재2003—2012년기간적10058편문장,종이제취출13669개관건사(기출현빈차위41624)병진행귀류,운용연역분석화통계방법대여유연구주제진행대수거정리。문장식별출여유학연구적과학과특정화각개여유연구주제적수관주정도:종주류래간,최수관주적시"목적지"영역,기차시"수구"화"영소"영역;종아류래간,최수관주적시"시장세분"화"흡인물화절경"영역,이"기출설시"、"교통(여유목적지내부)"화"여유객류"등영역수관주도최소。최후,본문시도심구여여유학학과수진행이론대화,중신검험료근10년국제여유연구재국내분류광가적학과특정여연변추세。
In order to understand the trend of tourism research, evaluation of tourism-related journals is necessary. Specifically, there needs to be a focus on subject areas since they represent the researchers' scope and purpose. Many previous studies have primarily explored those journals mainly in the field of tourism and hospitality. However, analysis of the marginal areas of tourism research, such as journals of leisure and event, has not been widely conducted. The purpose of this paper is to obtain a brand- new and comprehensive framework of mutually exclusive tourism research areas through reviewing the current literatures on systematic works and specific knowledge domains within the tourism discipline. Based on the track of earlier studies, the construction of our tourism research system mainly adopts the essential framework from Mill and Morrison's tourism system with reference to the three other important tourism systems.The tourism research system framework which is proposed by this study, is composed of six main categories(Destination; Demand; Travel; Marketing; Geographical areas; and Generic terms) and sixty-one sub-categories to summarize the keywords' classification and related subject areas. In the tourism research categorization system, there are 25 sub-categories under 'Destination', 13 in 'Marketing', 11 in 'Demand', 4 in'Travel' and 7 in 'Generic groups'. A database of 41,624 author-selected keywords was extracted from 10,058 research articles in 31 target journals, including tourism, hospitality, and leisure journals. Keywords are codified by authors themselves, strongly reflecting an article's content, such as subject content, topic, and geographical focus of their articles. The major research goals were to develop this framework and then assess the frequency levels of specific tourism research subject areas in the 10-year period of 2003-2012.The destination category captured the most keywords, followed by demand and then marketing. The results show that one article contains 4.13 keywords on average, and the repetition rate of keywords is 3.04.The results of keyword frequency patterns indicated that, 'Market Segmentation' and 'Attractions and Events' are the two most popular research subjects. Insides the data analysis, the top three most popular research areas, 'Market segmentation', 'Attractions and Events' and 'Images and Perceptions', are belonged to the categories of 'Marketing', 'Destination' and 'Demand' respectively. By contrast, "Infrastructure" and "Transportation" appeared infrequently. As two fundamental resource components of tourism, it is important to consider why tourism researchers seemed to be overlooking them. There are several plausible reasons including the availability of other academic journal outlets in transportation and engineering; the lack of relative appeal of these topics to tourism researchers; and the maturing of destinations in many parts of the world.The result has also suggested that further research could be concerned more with 'Seasonality' and 'Travel flows' to provide a theoretical underpinning for effective management and tourist satisfaction, as well as the relation among 'Stakeholders' in tourism phenomenon. From the analysis of sub-category of 'Geographical areas', it shows that geography related terms appeared 2960 times with 296 keywords. In detail, China(including Hong Kong, Macau and Taiwan) ranked number one for frequency count, followed by USA, Australia, UK, and Spain. The result connotes that, in the past ten years, China became one of the fascinating object in the field of international tourism research.Moreover, this research also conducted a chronological analysis to explore time- periodic trends(1980- 2013) of the top 20 most frequently appeared keywords, as well as the relationship between sixty-one sub-categories of tourism research system and discipline tree of tourism studies.