CAJ | 학술논문

信任是指个体以对他人意图和行为的积极预期为基础，自愿使自己处于易被对方伤害的地位的一种心理状态。而行为经济学中的信任是指交易双方在博弈、谈判、消费及经济贸易等特定环境下，在有限信息和经验基础之上，对对方履行承诺的积极预期及能力的认可。目前，研究者对这一现象形成机制的解释主要包括心理机制及生物基础，其中心理机制主要包括反思．冲动模型和社会偏好理论，生物基础主要涉及杏仁核、脑岛等结构以及催产素和睾九酮等激素。影响经济信任的因素主要包括交流、经验、声誉及面部特征等。未来需从经济信任的理论解释及生物基础、跨文化研究以及生态效度和应对策略等方面展开进一步的探讨。
신임시지개체이대타인의도화행위적적겁예기위기출，자원사자기처우역피대방상해적지위적일충심리상태。이행위경제학중적신임시지교역쌍방재박혁、담판、소비급경제무역등특정배경하，재유한신식화경험기출지상，대대방리행승낙적적겁예기급능력적인가。목전，연구자대저일현상형성궤제적해석주요포괄심리궤제급생물기출，기중심리궤제주요포괄반사．충동모형화사회편호이론，생물기출주요섭급행인핵、뇌도등결구이급최산소화고구동등격소。영향경제신임적인소주요포괄교류、경험、성예급면부특정등。미래수종경제신임적이론해석급생물기출、과문화연구이급생태효도화응대책략등방면전개진일보적탐토。
Trust is a psychological state that individuals are vulnerable to be hurt voluntarily, based upon an positive expectation of others＇ intention and reciprocity. Trust in behavioral economics refers to approval of positive expectation and capacity that trade partners fulfill their commitment under the specific circumstance of game, negotiation, consumption and economical trade etc, based on limited information and experience. At present, psychological mechanisms and biological foundation are two main kinds of explanations to research the formation mechanisms as to this phenomenon. Psychological mechanisms mainly consist of reflective-impulsive model and social preferences while biological foundation mainly relates to some structures, such as amygdaloidal nucleus, insula etc, and other hormones such as oxytocin, testosterone etc. Evidences show that trust in the economy is influenced by some factors, such as communication, experience, reputation and facial features etc. Further researches are expected to explore the theoretical explanation and biological foundation of trust in the economy, conduct its cross-cultural researches and investigate its ecological validity and coping strategies.