CAJ | 학술논문

针对供应链双向激励中信息结构（信息的分布）对供销双方决策和利润的影响,主要考虑在双方地位相当的二级供应链中,供应商隐藏信息、销售商隐藏行动,引入虚拟第三方为利他的委托人,对交易双方同时进行激励,并分析成本和市场需求分布分别与销售商最优努力水平、供应链最优交易量及双方利润的关系。研究发现,销售商最优的努力和供应链最优的交易量均与供应商的成本、成本的信息结构呈现负相关关系,而与市场的信息结构呈现正相关关系;相较于供应商而言,销售商对供应商单位生产成本信息和市场需求波动引起的利润变化都更为敏感。最后通过仿真实验给出具体的算例。
침대공응련쌍향격려중신식결구（신식적분포）대공소쌍방결책화리윤적영향,주요고필재쌍방지위상당적이급공응련중,공응상은장신식、소수상은장행동,인입허의제삼방위이타적위탁인,대교역쌍방동시진행격려,병분석성본화시장수구분포분별여소수상최우노력수평、공응련최우교역량급쌍방리윤적관계。연구발현,소수상최우적노력화공응련최우적교역량균여공응상적성본、성본적신식결구정현부상관관계,이여시장적신식결구정현정상관관계;상교우공응상이언,소수상대공응상단위생산성본신식화시장수구파동인기적리윤변화도경위민감。최후통과방진실험급출구체적산례。
To analyze the information structure effect on the participators＇ decision-making and profit in double incentives,the virtual third party was introduced as an altruistic principal to incent the supplier and retailer at the same time in this paper. Then,the relationship of the production cost and market demand＇s distribution respectively with the retailer＇s optimal effort,the supply chain＇s optimal trade quantity,and the participant＇s profits were discussed. Results show that both of the optimal effort and trade quantity were negatively related to the information structure of production cost,while had positive correlation to information structure of demand. Moreover,compared to the supplier,the retailer was more sensitive to the fluctuations of cost information and market demand. Finally,an application was given by simulation.