改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2015年
6期
156~160
,共null页
养老旅游 价值链开发 融资缺口 融资模式
養老旅遊 價值鏈開髮 融資缺口 融資模式
양로여유 개치련개발 융자결구 융자모식
pension tourism; value chain development; financing gap; financing model
养老方式的转变促成了旅游活动与养老服务的有机结合,养老旅游成了区域经济的新增长点。数据研究发现,云南旅游产业融资满足度仅为50%左右,且随着老龄化趋势加剧,养老旅游产业所暴露出的融资缺口将会越发明显,产业价值链开发和融资模式设计显得尤为迫切。产业链上端,有必要依托市场资源优势撬动融资杠杆,满足养老旅游项目建设需求;而产业链中下游,切合老年消费群体的实际需求设计推广高端、基础、保障性养老旅游产品,利用地缘优势形成养老旅游产业集群,都将促使云南新型资本市场巩固创新。
養老方式的轉變促成瞭旅遊活動與養老服務的有機結閤,養老旅遊成瞭區域經濟的新增長點。數據研究髮現,雲南旅遊產業融資滿足度僅為50%左右,且隨著老齡化趨勢加劇,養老旅遊產業所暴露齣的融資缺口將會越髮明顯,產業價值鏈開髮和融資模式設計顯得尤為迫切。產業鏈上耑,有必要依託市場資源優勢撬動融資槓桿,滿足養老旅遊項目建設需求;而產業鏈中下遊,切閤老年消費群體的實際需求設計推廣高耑、基礎、保障性養老旅遊產品,利用地緣優勢形成養老旅遊產業集群,都將促使雲南新型資本市場鞏固創新。
양로방식적전변촉성료여유활동여양로복무적유궤결합,양로여유성료구역경제적신증장점。수거연구발현,운남여유산업융자만족도부위50%좌우,차수착노령화추세가극,양로여유산업소폭로출적융자결구장회월발명현,산업개치련개발화융자모식설계현득우위박절。산업련상단,유필요의탁시장자원우세효동융자강간,만족양로여유항목건설수구;이산업련중하유,절합노년소비군체적실제수구설계추엄고단、기출、보장성양로여유산품,이용지연우세형성양로여유산업집군,도장촉사운남신형자본시장공고창신。
Changes in the way of old-age care leads to the combination of tourism activities and the pension services. Therefore, pension tourism has become a new growth point of regional economy. According to the statistics, the satisfaction of financing of tourism industry in Yunnan is only about 50%, and with the rapid growth of aging population, the financing gap of pension tourism industry will become more obvious. As a result, the development of industrial value chain and the design of financing model seem extremely urgent. At the upper end of the industrial chain, it is necessary to take good advantages of market resources to balance the financing leverage and meet the requirement for the construction of old-age tourism projects. In the middle and lower reaches of the industrial chain, high-level, basic and integrated products of pension tourism are designed and promoted according to the actual demands of elderly consumers. Besides, the cluster of pension tourism industry is formed by use of the geographical advantages. All these will promote the consolidation and innovation of the new capital market in Yunnan.