CAJ | 학술논문

考虑销售价格变动对服装行业供应链的影响,以博弈论为基础,建立了单次订购两阶段销售模型,通过对单一契约以及组合契约对服装供应链协调性分析,得出：组合契约优于单一契约,当供应链系统最优时,单一契约参数的设计依赖于企业的生产成本和市场需求结构,组合契约的参数设计与市场需求无关;通过设计合理的批发价格和契约参数,组合契约能够协调服装供应链;销售价格的变动会对组合契约的参数设计产生影响;特权使用费的转移支付有助于协调服装供应链。最后通过某一服装企业案例作了实证研究。
고필소수개격변동대복장행업공응련적영향,이박혁론위기출,건립료단차정구량계단소수모형,통과대단일계약이급조합계약대복장공응련협조성분석,득출：조합계약우우단일계약,당공응련계통최우시,단일계약삼수적설계의뢰우기업적생산성본화시장수구결구,조합계약적삼수설계여시장수구무관;통과설계합리적비발개격화계약삼수,조합계약능구협조복장공응련;소수개격적변동회대조합계약적삼수설계산생영향;특권사용비적전이지부유조우협조복장공응련。최후통과모일복장기업안례작료실증연구。
Considering the influence of sales price change on the apparel supply chain, a two-echelon sales supply chain model with single ordering is established based on game theory. Through an analysis of single contract and combined contract in the supply chain coordination, a conclusion is drawn that the composite contract is better than the single contract. With the optimal status of the whole supply chain, the single contract parameter design depends on the production cost and demand of the corporation, but it only corre- lates with production cost within the combined contract. With reasonable designing of parameters and wholesale price, the combined contract can coordinate the supply chain. Changes of sales price will influ- ence the parameter design within the composite contract. In addition, privilege royalty transfer payment contributes to the coordination of the supply chain. The results are supported by an empirical study.