CAJ | 학술논문

基于TAM模型与感知风险理论,将退耕还林工程视为政策性产品,建立新一轮退耕还林工程农户响应意愿的结构方程模型,探讨新背景下农户退耕响应意愿的影响因素。结果表明：第一,农户对新一轮退耕还林工程的有用性感知、易行性感知、风险感知将影响其退耕响应态度,进而影响其退耕响应意愿;第二,提升农户家庭收入、获取非农就业收入等有用性感知因子,退耕农户的示范作用、新一轮工程政策的操作性、林业多种经营的可行性等易行性感知因子,新一轮工程政策与非农就业渠道的稳定性风险、生态补偿政策的落实风险、小规模林业经营的技术风险等风险感知因子,是新一轮退耕还林工程农户响应意愿生成的重要影响因素。
기우TAM모형여감지풍험이론,장퇴경환림공정시위정책성산품,건립신일륜퇴경환림공정농호향응의원적결구방정모형,탐토신배경하농호퇴경향응의원적영향인소。결과표명：제일,농호대신일륜퇴경환림공정적유용성감지、역행성감지、풍험감지장영향기퇴경향응태도,진이영향기퇴경향응의원;제이,제승농호가정수입、획취비농취업수입등유용성감지인자,퇴경농호적시범작용、신일륜공정정책적조작성、임업다충경영적가행성등역행성감지인자,신일륜공정정책여비농취업거도적은정성풍험、생태보상정책적락실풍험、소규모임업경영적기술풍험등풍험감지인자,시신일륜퇴경환림공정농호향응의원생성적중요영향인소。
Based on the TAM and theory of perceived risk, regards the project of conversion of degraded farm land into forest as the policy product, establishes the SEM of farmers response wish towards the new project of conversion of degraded farm land into forest, investigates the factors of farmers＇ response wish of return farmland to forest under the new background. The result shows： firstly, the farmers＇ perceived usefulness, perceived ease of use and perceived risk that towards the new project of conversion of degraded farm land into forest will influence their response attitude, and then their response wish of return farmland to forest. Secondly, the factor of perceived Usefulness such as income addition of farmers, off-farm income receiving; the factor of perceived ease of use such as exemplary function of farmers of returned farmland, the operation of new policy and the feasibility of diversified management of forest; the factor of perceived risk such as the stability risk of the new policy and the channels of offfarm employment, the implementation risk of ecological compensation policy and the technology risk of small scale forestry management; and these factors importantly affect the generation of farmers＇ response willingness towards the new project of conversion of degraded farm land into forest.