CAJ | 학술논문

网络分销渠道已成为软件销售的主要渠道，主要有软件生产商网络直销、大型综合性网络零售商分销渠道、网站联盟分销渠道、类专卖店分销渠道、门户网站、数字内容商城和银行分销渠道；软件网络分销渠道的激励机制主要有“类返利激励”、“协助分销商进行人员培训”、“渠道促销”、“销售竞赛”、“负激励”等，这些激励机制并不是相互排斥的，软件生产商在实际应用时可以结合多种激励机制。
망락분소거도이성위연건소수적주요거도，주요유연건생산상망락직소、대형종합성망락령수상분소거도、망참련맹분소거도、류전매점분소거도、문호망참、수자내용상성화은행분소거도；연건망락분소거도적격려궤제주요유“류반리격려”、“협조분소상진행인원배훈”、“거도촉소”、“소수경새”、“부격려”등，저사격려궤제병불시상호배척적，연건생산상재실제응용시가이결합다충격려궤제。
Online distribution channels have become the main channel of software sales, which contain manufacturers direct sales through Internet, large-scale comprehensive online retailers, website affiliate marketing, distribution channels similar to exclusive shop, portals, digital content malls and on-line banks. The incentive scheme comprises something like rebate, assist distributors for the training, promotion market- ing, sales contest, negative incentive and the like. All these incentives are interaction rather than mutually exclusive. Software manufacturers can combine a variety of incentive scheme in practical application.