CAJ | 학술논문

商标合理使用是商标法中的重要范畴，关系到其他厂商、消费者能够在多大程度上利用商标权人的商标来表达观点、传递信息。因此，商标合理使用制度是限定商标权范圃、确保市场竞争自由和表达自由的“安全阀”。在实践中，商标合理使用制度可能会与混淆可能性标准的适用发生冲突，这就要求法院要看被告的行为在客观上造成了多大程度的消费者混淆，并进一步分析被告的行为是否具备合理性，被告是否履行了其应当履行的注意义务。如果被告的行为表明被告并没有履行一定的规避消费者混淆的义务，则被告的行为就欠缺合理性，也就不构成商标合理使用。
상표합리사용시상표법중적중요범주，관계도기타엄상、소비자능구재다대정도상이용상표권인적상표래표체관점、전체신식。인차，상표합리사용제도시한정상표권범포、학보시장경쟁자유화표체자유적“안전벌”。재실천중，상표합리사용제도가능회여혼효가능성표준적괄용발생충돌，저취요구법원요간피고적행위재객관상조성료다대정도적소비자혼효，병진일보분석피고적행위시부구비합이성，피고시부리행료기응당리행적주의의무。여과피고적행위표명피고병몰유리행일정적규피소비자혼효적의무，칙피고적행위취흠결합이성，야취불구성상표합리사용。
Fair use of trademark is an important category in trademark law, in relation to other manufacturers and to the extent that consumers can use the trademark of rights holders to express ideas and information. So, the trademark fair use system is the ＂safe- ty valve＂limiting the scope of trademark rights and ensuring the free market competition and freedom of expression. In practice, the trademark fair use system might have conflict with the likelihood of confusion standard in applying, which requires the court to see the the level of consumer confusion that defendant＇s act objectively lead to, and further analyse the rational of defendant＇s act, whether the defendant fulfills its duty of care that they should perform. If the defendant＇s act shows that the defendant does not perform its obliga- tions to avoid consumer confusion, then the defendant＇s act is lack of rationality, also it does not constitute trademark fair use.