经济与管理研究
經濟與管理研究
경제여관리연구
Research on Economics and Management
2015年
8期
77~84
,共null页
农户生产行为 直供模式 演化博弈
農戶生產行為 直供模式 縯化博弈
농호생산행위 직공모식 연화박혁
productive behaviors of farmers; direct supply logistics mode; evolutionary game
本文以农户的经济行为为研究视角构建演化博弈模型,考察农户与超市选择直供物流模式的路径依赖。结果显示,双方选择直供策略的概率与农户的盈利系数比和超市的额外收益呈正相关,与成本系数和风险系数负相关。在此基础上,本文从直供收购价格、农业生产技术、质量安全控制和长期合作意向四个方面探索促进双方选择直供模式下,农户实施安全生产行为的有效途径。
本文以農戶的經濟行為為研究視角構建縯化博弈模型,攷察農戶與超市選擇直供物流模式的路徑依賴。結果顯示,雙方選擇直供策略的概率與農戶的盈利繫數比和超市的額外收益呈正相關,與成本繫數和風險繫數負相關。在此基礎上,本文從直供收購價格、農業生產技術、質量安全控製和長期閤作意嚮四箇方麵探索促進雙方選擇直供模式下,農戶實施安全生產行為的有效途徑。
본문이농호적경제행위위연구시각구건연화박혁모형,고찰농호여초시선택직공물류모식적로경의뢰。결과현시,쌍방선택직공책략적개솔여농호적영리계수비화초시적액외수익정정상관,여성본계수화풍험계수부상관。재차기출상,본문종직공수구개격、농업생산기술、질량안전공제화장기합작의향사개방면탐색촉진쌍방선택직공모식하,농호실시안전생산행위적유효도경。
In this paper,an evolution game model is created with the perspective of economic behaviors of farmers in order to study the path dependency of choosing direct supply logistics mode by farmers and the supermarkets. Results show that the probability of both choosing direct supply mode is in a positive correlation with the profit coefficient of farmers and additional revenue of supermarkets,and in a negative correlation with cost coefficient as well as risk coefficient. On this basis,supposed that both of them are in choosing of direct supply mode,this paper explores the effective methods of safe productive behaviors,on the purchasing price of direct supply,technology of agricultural production,the safety and quality control and long-term cooperation intention.