CAJ | 학술논문

本研究以2003-2013年间,国际主流媒体针对中国企业海外危机的673则新闻报道为分析对象,采用传播学量化、质化内容分析方法,探讨危机报道归因框架中危机类型、责任层级和危机簇三组变量的关联性,并结合危机情境沟通理论探讨中企海外危机沟通的应对战略。研究结果表明,责任层级与危机簇两组变量显著相关,五类新闻框架与责任层级间显著相关。而五类新闻框架与危机簇之间没有显著相关性。结合危机情境沟通理论,建议依据危机的严重程度,从否认、弱化、重建这三种应对方式选择应对策略。
본연구이2003-2013년간,국제주류매체침대중국기업해외위궤적673칙신문보도위분석대상,채용전파학양화、질화내용분석방법,탐토위궤보도귀인광가중위궤류형、책임층급화위궤족삼조변량적관련성,병결합위궤정경구통이론탐토중기해외위궤구통적응대전략。연구결과표명,책임층급여위궤족량조변량현저상관,오류신문광가여책임층급간현저상관。이오류신문광가여위궤족지간몰유현저상관성。결합위궤정경구통이론,건의의거위궤적엄중정도,종부인、약화、중건저삼충응대방식선택응대책략。
The research bases on 673 news reports of overseas crisis on Chinese enterprisesas samples, using quantitative, qualitative content analysis methods in communication field, to explore correlations of 3 groups of variables ： crisis type, responsibility levels and crisis cluster, and along with situational crisis communication theory to discuss the correspondent strategy. Results show sig- nificant correlations between variables like responsibility levels and crisis types, news frames and re- sponsibility levels. Variables of Crisis types and news frames have no significant correlations. With the situational crisis communication theory, it suggests that according to the severity of crisis, strate- gy can be chosen from denying, diminishment and reconstruction.