CAJ | 학술논문

构建了不确定环境下非对称竞争供应链模型,考察了两条供应链在纵向中心化、分散化及混合化结构下的绩效,分析了供应链纵向结构的动态演化过程及其均衡结果,识别了潜在市场份额、需求风险、零售商预测能力等对供应链纵向结构选择的影响。结果表明：相比制造商,供应链系统的纵向结构选择并不依赖于需求风险和零售商的预测能力;当市场份额较大时,无论是制造商还是供应链系统,绩效改进的中心化结构的稳健性得到增强。
구건료불학정배경하비대칭경쟁공응련모형,고찰료량조공응련재종향중심화、분산화급혼합화결구하적적효,분석료공응련종향결구적동태연화과정급기균형결과,식별료잠재시장빈액、수구풍험、령수상예측능력등대공응련종향결구선택적영향。결과표명：상비제조상,공응련계통적종향결구선택병불의뢰우수구풍험화령수상적예측능력;당시장빈액교대시,무론시제조상환시공응련계통,적효개진적중심화결구적은건성득도증강。
In the circumstance of uncertain demand,an asymmetric competitive supply chain model involving two retailers and two manufacturers is presented in this paper.The performance of two supply chains under centralized,decentralized and mixed structures are investigated respectively.Then,the vertical dynamic evolutionary process and equilibrium result are analyzed from the perspective of the manufacture and the supply chain system.And the influences of potential market share,demand risk and retailer＇s predictive power etc.on the decision for vertical control structure are further identified.The results show as follows：the choice on vertical control structure of supply chain system does not depends on demand risk and retailer＇s predictive power,which is different from the choice of the manufacturer;in larger market share case,the robustness of performance-improved centralized structure is strengthened from both sides of the manufacturer and supply chain system.