CAJ | 학술논문

旅游业的发展受新媒体与传统媒体共同作用和影响。新技术支撑下出现的新媒体发展速度和影响力远超传统媒体,其对旅游发展有着更为广泛和深远的影响。研究分析表明,新媒体与＂游客凝视＂实质上是表现为一种相互促进、相互制约的互动关系：新媒体对游客＂凝视＂起着先导作用;反之,游客凝视并非一成不变,游客对差异化事物的追寻和实地的旅游体验反馈亦可反作用新媒体这一传播媒介的议程设置。文章以重要新媒体微信为例,解读新媒体与游客凝视双向互动关系,并探讨二者的互动机制：微信主要从定点性、及时性、偶然性、定制化、微内容五个方面影响游客凝视;游客凝视通过聚合性、时效性、扩散性和反馈性、丰富性来影响新媒体。并据此提出从危机的应对与补救、地方文化特色的保持、凝视域的全面兼顾、虚实对比的感知平衡四个方面来解决二者互动时出现的问题,使其保持持续有效的互动。
여유업적발전수신매체여전통매체공동작용화영향。신기술지탱하출현적신매체발전속도화영향력원초전통매체,기대여유발전유착경위엄범화심원적영향。연구분석표명,신매체여＂유객응시＂실질상시표현위일충상호촉진、상호제약적호동관계：신매체대유객＂응시＂기착선도작용;반지,유객응시병비일성불변,유객대차이화사물적추심화실지적여유체험반궤역가반작용신매체저일전파매개적의정설치。문장이중요신매체미신위례,해독신매체여유객응시쌍향호동관계,병탐토이자적호동궤제：미신주요종정점성、급시성、우연성、정제화、미내용오개방면영향유객응시;유객응시통과취합성、시효성、확산성화반궤성、봉부성래영향신매체。병거차제출종위궤적응대여보구、지방문화특색적보지、응시역적전면겸고、허실대비적감지평형사개방면래해결이자호동시출현적문제,사기보지지속유효적호동。
Both traditional media and new media have an effect on the development of tourism. The developing speed and influence of new media emerging under the support of new technology are far more than those of traditional media, and its leadership for tourist gaze has a more extensive and far-reaching significance. Researches show that new media and ＂tourist gaze＂ keep a kind of mutual promotion and mutual restriction of interactive relationship in essence： new media plays a leading role in ＂tourist gaze＂. Moreover,tourist gaze is not fixed, tourists＇ pursuing of differentiation things and the tourism experience can react to agenda setting of new media. This paper takes Wechat, an important new medium, as an example to interpret the two-way interactive relationship of new media and tourist gaze, and discusses the interactive mechanism of the both. Wechat influences tourist gaze mainly from five points： fixed-point, timeliness, contingency and customization, and micro-content. Tourists gaze influences new media through convergence, time-efficiency,diffusion, feedback, and richness. Based on the thought, four efficient measures should be adopted to solve the problem of interaction of the two and keep its sustained and effective interaction, such as the crisis response and recovery, local cultural characteristics maintenance, comprehensive consideration of gaze domain, and sense balance of the virtual-real comparison.