CAJ | 학술논문

随着互联网从虚拟空间向现实社会渗透,网络虚拟社区中的趣缘文化传播也开始展现出不容小觑的社会影响力。从文化层面来看,真实虚拟的趣缘文化从身份认同、行为实践和关系互动等多个层面,全方位地参与了人们日常生活方式的建构;从经济层面来看,由趣缘形成的文化“圈子”作为文化产业的目标受众,其同时具备生产力、传播力和消费力,并在长尾经济和大数据经济效应中推动着文化产业模式的重构;从社会层面来看,趣缘文化传播亦是某种意义上的微观文化政治,其以文化的形式参与到社会公共生活中,在一定程度上推进了社会结构的变迁。
수착호련망종허의공간향현실사회삼투,망락허의사구중적취연문화전파야개시전현출불용소처적사회영향력。종문화층면래간,진실허의적취연문화종신빈인동、행위실천화관계호동등다개층면,전방위지삼여료인문일상생활방식적건구;종경제층면래간,유취연형성적문화“권자”작위문화산업적목표수음,기동시구비생산력、전파력화소비력,병재장미경제화대수거경제효응중추동착문화산업모식적중구;종사회층면래간,취연문화전파역시모충의의상적미관문화정치,기이문화적형식삼여도사회공공생활중,재일정정도상추진료사회결구적변천。
As the internet penetrates fi＇om the virtual est-based culture communication from virtual community has space to real communities, the social impact of the inter- increased. From the cultural perspective, the real virtual in- terest-based culture has fully participated in the construction of people＇s daily lives, including cultural identity, behavior and interaction; from the economic perspective, the cultural circle based on interest, being the targeted audience of cul- tural industry that has the power of production, communication and consumption, has advanced the reconstruction of the mode of cultural industry through long tail and big data effect; from the social perspective, interest-based culture com- munication is, to a certain extent, a cultural politics at micro level, because it has joined the public life in the form of culture and promoted the changes in the social structure.