CAJ | 학술논문

面对新技术带来的挑战,出版社往往需要重新思考图书营销如何升级的问题,传统的营销方式该如何顺利转型。＂互联网＋＂时代,图书出版迎来最好的营销时代,网络营销成为＂营销＋＂的重要途径,出版社图书营销到了需要高度重视、选择合适营销方式的关键时刻。图书的营销升级,在借助网络营销扩大图书销量的同时,还需通过图书内容价值的营销传播,实现跨界整合,获得图书销售之外的收益。
면대신기술대래적도전,출판사왕왕수요중신사고도서영소여하승급적문제,전통적영소방식해여하순리전형。＂호련망＋＂시대,도서출판영래최호적영소시대,망락영소성위＂영소＋＂적중요도경,출판사도서영소도료수요고도중시、선택합괄영소방식적관건시각。도서적영소승급,재차조망락영소확대도서소량적동시,환수통과도서내용개치적영소전파,실현과계정합,획득도서소수지외적수익。
Facing the challenge of new technologies, the presses always need to think again the problem of books marketing promotion and the smooth transformation of traditional marketing ways. In the ＂lnternet ＋＂ era, the best marketing period of books publishing is coming. The Internet marketing is becoming a significant approach of ＂marketing ＋＂, so it is the critical moment that the press books marketing should be paid high attention to and appropriate marketing approaches should be chosen. To upgrade the books marketing, not only enlarge sales volume through Internet marketing but the marketing broadcast of books content value also should be utilized to achieve transboundary integration to obtain earnings beyond the bookseUing,