CAJ | 학술논문

随着数字化转型的逐步深入和＂大数据＂时代的到来,欧美大众出版商开启了大数据应用的艰难探索,与读者建立直接关系,获取海量数据;将数字阅读平台与社交网络相结合;并依托专业团队,建立图书大数据挖掘与分析能力。我国出版企业应用大数据的时候要注意在数字化转型过程中即建立大数据意识;联合行动,共同建立出版大数据分析平台;并明晰自己的需求和目标,制订大数据应用规划。
수착수자화전형적축보심입화＂대수거＂시대적도래,구미대음출판상개계료대수거응용적간난탐색,여독자건립직접관계,획취해량수거;장수자열독평태여사교망락상결합;병의탁전업단대,건립도서대수거알굴여분석능력。아국출판기업응용대수거적시후요주의재수자화전형과정중즉건립대수거의식;연합행동,공동건립출판대수거분석평태;병명석자기적수구화목표,제정대수거응용규화。
Along with the digital transformation and the advent of the ＂Big Data＂ era, western trade publishers have stared the exploration of ＂Big Data＂ application. They established direct relationship with the readers to acquire mass data; integrated digital reading platforms with social media and relied on professional teams to build ＂Big Data＂ application ability. Chinese publishers should establish ＂Big Data＂ consciousness in the digital transformation process; cooperate to build ＂Big Data＂ analysis platforms and establish clear ＂Big Data＂ application plan.