CAJ | 학술논문

通过系统的文献分析方法,对现有的商业模式概念进行了整理和分析,并从本体论和认识论两个方面分别论述了商业模式的构成。基于研究结果,提出了一个由8个要素组成的、融合实践形式与思维形式的商业模式概念分析框架;然后,通过科学哲学的思考,对商业模式的多面性展开深入分析,从具体结构、具体过程、符号性论述和社会建构4个视角审视了商业模式概念和相关研究;最后,提出了商业模式研究的未来方向。
통과계통적문헌분석방법,대현유적상업모식개념진행료정리화분석,병종본체론화인식론량개방면분별논술료상업모식적구성。기우연구결과,제출료일개유8개요소조성적、융합실천형식여사유형식적상업모식개념분석광가;연후,통과과학철학적사고,대상업모식적다면성전개심입분석,종구체결구、구체과정、부호성논술화사회건구4개시각심시료상업모식개념화상관연구;최후,제출료상업모식연구적미래방향。
This research employs a content analysis method and systematically reviews existing studies with a focus on the concept of business models. The study analyzes the composition of business model from ontology and epistemology. Based on the results of content analysis, this study proposes a comprehensive framework. This analytic framework comprises eight components and integrates practical characteristics as well as conceptual aspects. In addition, with the lens of philosophy of science, this study examines business models from four perspectives including concrete structure, concrete process, realm of symbolic discourse and social construction. Besides, this research offers suggestions for future research.