CAJ | 학술논문

本文采用内容分析方法对中文语境下有关科普与广告互动的研究文献进行定量分析，从而归纳出中国对于该问题的研究发展与现状。并从中发现中国对于科普与广告的互动研究尚处于起步阶段，研究水平落后于中国当下科普与广告互动的实践。但其研究发展呈高速率增长态势，发展前景较为明朗。
본문채용내용분석방법대중문어경하유관과보여엄고호동적연구문헌진행정량분석，종이귀납출중국대우해문제적연구발전여현상。병종중발현중국대우과보여엄고적호동연구상처우기보계단，연구수평락후우중국당하과보여엄고호동적실천。단기연구발전정고속솔증장태세，발전전경교위명랑。
This research quantitatively analyze the Chinese literature which studied in the interaction between popularization of science and advertising with the content analysis,and summed up the development and the present situation of this study. We find that, in Chinese context and background, the research of the interaction between popularization of science and advertising is comparatively deficient, fall behind with the practice of the interaction of popularization of science and advertising. But,it is also found that the research of this question increase with a high rate,and has a bright future.