CAJ | 학술논문

大学校园文化建设是大学教育的重要组成部分，对于培养大学生德智体全面发展具有重要作用。通过对美国加州大学洛杉矶分校和南加州大学的校园建设、校园产品设计、大学宣传和校园活动的研究，阐明大学校园文化对于潜移默化地提升大学生综合素质和构建大学生身份认同的重要性，进而为我国校园文化建设提供切实可行的实践指导。
대학교완문화건설시대학교육적중요조성부분，대우배양대학생덕지체전면발전구유중요작용。통과대미국가주대학락삼기분교화남가주대학적교완건설、교완산품설계、대학선전화교완활동적연구，천명대학교완문화대우잠이묵화지제승대학생종합소질화구건대학생신빈인동적중요성，진이위아국교완문화건설제공절실가행적실천지도。
University culture is the most important part of the university education and is the key point for the comprehen-sive development of student. Through studying on campus of construction,product design,advertisement and involvement in UCLA and USC,this article is attempting to indicate the invisible influence on improving the quality and identity of college students. At last these studies can also provide helpful guidance to university campus cultural construction in China.