CAJ | 학술논문

本文采用文献资料法、问卷调查法、访谈法、数理统计法、逻辑分析法，就体育文化传播方式对昆明市大学生体育态度和行为的现状，影响大学生体育态度、行为的主要传播因素，对云南省4所高校400名大学生和20名体育教师进行了调查，并在此基础上提出了相应的建议与对策。研究结果表明：体育文化传播方式会对大学生的体育态度和行为产生影响，而不同的传播方式使学生产生的影响也不同；由于不同性别大学生具有不同的生理和心理特点，在对体育的认知，态度，习惯等方面存在差异，所以，男女学生的体育态度和行为受到体育文化传播方式的影响也不同；平面媒体、影音媒体、人际交流和环境因素都会对大学生体育态度和体育行为产生影响。
본문채용문헌자료법、문권조사법、방담법、수리통계법、라집분석법，취체육문화전파방식대곤명시대학생체육태도화행위적현상，영향대학생체육태도、행위적주요전파인소，대운남성4소고교400명대학생화20명체육교사진행료조사，병재차기출상제출료상응적건의여대책。연구결과표명：체육문화전파방식회대대학생적체육태도화행위산생영향，이불동적전파방식사학생산생적영향야불동；유우불동성별대학생구유불동적생리화심리특점，재대체육적인지，태도，습관등방면존재차이，소이，남녀학생적체육태도화행위수도체육문화전파방식적영향야불동；평면매체、영음매체、인제교류화배경인소도회대대학생체육태도화체육행위산생영향。
Adopting methods of literature,questionnaire,interview,mathematical statistics and logical analysis, the paper investigates 400 students and 20 P.E.teachers from 4 universities of Yunnan on influence of sports culture spread mode on sports attitude and behavior of university students.On such basis,the paper also comes up with corresponding suggestions and countermeasures.Research results show sports culture spread mode has influence on university student 's sports attitude and behavior,and different spread mode will cause different influence;as students of different gender have different physiological and psychological characteristic,such as in aspects of sports cognition,attitude and habit,so the influence of sports culture spread mode on sports attitude and behavior of male and female will also be different;print media,video and music media,interpersonal communication and environmental factors all exert influence on university students’sports attitude and behavior.