CAJ | 학술논문

目前各地网络运营商都认识到广告统一经营的必要性，并将建设省级统一的广告平台提上议事日程，力图从技术层面彻底解决广告经营的分散状况，但是各省广告平台的现状极为繁复，运营商不知道应该从哪里下手进行建设，根据实践经验提出建设省级广告平台的看法，期望就此展开交流和探讨。
목전각지망락운영상도인식도엄고통일경영적필요성，병장건설성급통일적엄고평태제상의사일정，력도종기술층면철저해결엄고경영적분산상황，단시각성엄고평태적현상겁위번복，운영상불지도응해종나리하수진행건설，근거실천경험제출건설성급엄고평태적간법，기망취차전개교류화탐토。
Currently all over the country are aware of the necessity of unified advertising business , so the con-struction of the provincial unified advertisement platform has been placed on the agenda , trying to solve the dispersal of advertising business situation from the technical level completely .But due to the complexity of the current provincial advertising platform , the cable operators don't know how to start construction , the authors wants to talk about personal views construction provincial advertising platform from the personal experience and share with everyone .