CAJ | 학술논문

以天津“蓝色体育产业”开发为研究对象，运用文献资料法、实地考察法和逻辑分析法等研究方法，对天津“蓝色体育产业”开发进行可行性分析，得出如下结论：天津具有丰富的海洋资源、优越的地理位置与体育文化氛围，在国务院体育产业发展政策的大力推动下，建议加强政策支持与资金保障，加强舆论宣传与市场营销，加强管理队伍建设与培养，加强体育产业与旅游业联动发展，积极打造“蓝色体育”产业品牌，建立公平合理的市场竞争秩序等，为天津“蓝色体育产业”发展提供积极的动力支撑。
이천진“람색체육산업”개발위연구대상，운용문헌자료법、실지고찰법화라집분석법등연구방법，대천진“람색체육산업”개발진행가행성분석，득출여하결론：천진구유봉부적해양자원、우월적지리위치여체육문화분위，재국무원체육산업발전정책적대력추동하，건의가강정책지지여자금보장，가강여론선전여시장영소，가강관리대오건설여배양，가강체육산업여여유업련동발전，적겁타조“람색체육”산업품패，건립공평합리적시장경쟁질서등，위천진“람색체육산업”발전제공적겁적동력지탱。
The feasibility of “Blue Sports Industry” development analyzed through literature study ,field survey ,mathe‐matical statistics ,and logic analysis showed that Tianjin had rich marine resources ,superior geographic location and sports culture atmosphere .Under the guidance of Opinions of State Council on Promoting the Development of Sports In‐dustry ,Blue Sports Industry could be built with more policy‐related support and financial support ,advantageous public opinion and market operation . There should be better training of the management professionals .Sports industry and tourism should be integrated and a fair and reasonable market competition order should be established .