CAJ | 학술논문

随着经济全球化的迅速发展，体育产业作为一种新兴产业，越来越受到世界各国的高度重视。国际间的体育产业竞争表现为各个国家的体育产业之间在国际市场上的实力较量，而国际市场上的竞争优势则又取决于体育产业核心竞争力的强弱。由此认为，如何准确、客观、科学地评价我国体育产业的核心竞争力就显得尤为重要。为此，该文以国内外企业核心竞争力研究成果为理论基石，结合目前我国体育产业核心竞争力的研究状况，采用模糊综合评价方法，对体育产业核心竞争力的评价指标体系与评价方法做出了理论探索，以期为我国政府和相关部门制定体育产业发展规划提供借鉴和参考。
수착경제전구화적신속발전，체육산업작위일충신흥산업，월래월수도세계각국적고도중시。국제간적체육산업경쟁표현위각개국가적체육산업지간재국제시장상적실력교량，이국제시장상적경쟁우세칙우취결우체육산업핵심경쟁력적강약。유차인위，여하준학、객관、과학지평개아국체육산업적핵심경쟁력취현득우위중요。위차，해문이국내외기업핵심경쟁력연구성과위이론기석，결합목전아국체육산업핵심경쟁력적연구상황，채용모호종합평개방법，대체육산업핵심경쟁력적평개지표체계여평개방법주출료이론탐색，이기위아국정부화상관부문제정체육산업발전규화제공차감화삼고。
Along with the rapid development of the economic globalization ,the sports industry has been laid on more and more emphasis throughout the world .The competitiveness of each country's sports industry depends on its core competi‐tiveness in sports in the international market .In this paper ,a fuzzy synthetic appraisal system was established in order to evaluate accurately ,objectively and scientifically the core competitiveness of the Chinese sports industry and in order to draw up feasible development plans .