CAJ | 학술논문

随着全国各省数字电视的整合，原有各地广告平台所展现的各种不同的广告规范、播发方式都对统一经营带来了困难，有必要对现行广告平台进行统一，让各省的数字电视广告能够通过统一的广告平台来实现规模效益。主要论述省级统一广告平台的功能。
수착전국각성수자전시적정합，원유각지엄고평태소전현적각충불동적엄고규범、파발방식도대통일경영대래료곤난，유필요대현행엄고평태진행통일，양각성적수자전시엄고능구통과통일적엄고평태래실현규모효익。주요논술성급통일엄고평태적공능。
With the digital TV integration of the provinces , the original ads around the platforms show a varie-ty of different standard of advertising and broadcast mode .The unified management brought operational difficul-ties, so it is necessary to uniform current advertising platform , let the digital TV advertisement of provinces can manage a unified advertising platform to achieve economies of scale .This paper will discuss the function of the advertising platform .