CAJ | 학술논문

在体育产业和旅游产业不断发展的背景下，体育和旅游相互结合的体育旅游已经成为了一种时尚。本文对江苏省体育旅游资源发展现状进行研究，在阐述有利发展条件的同时，找出发展过程中存在的弊端有：体育旅游资源整合程度不够；体育旅游营销能力欠缺；体育、旅游部门之间缺少合作。最后针对这些问题提出了相应的对策与建议：推进旅游资源的整合；全方位进行体育旅游营销；加强相关政府部门协同合作。以期为江苏体育旅游资源开发提供新思路。
재체육산업화여유산업불단발전적배경하，체육화여유상호결합적체육여유이경성위료일충시상。본문대강소성체육여유자원발전현상진행연구，재천술유리발전조건적동시，조출발전과정중존재적폐단유：체육여유자원정합정도불구；체육여유영소능력흠결；체육、여유부문지간결소합작。최후침대저사문제제출료상응적대책여건의：추진여유자원적정합；전방위진행체육여유영소；가강상관정부부문협동합작。이기위강소체육여유자원개발제공신사로。
In the context of continuous development of sports industry and tourism industry,the mutual combination of sports and tourism has become a fashion.In this paper,the current situation of development of sports tourism resources in Jiangsu province is studied.While explaining advantageous conditions for development, the paper also discovers deficiencies in development:low degree of sports tourism resources integration;lack of marketing ability in sports tourism;lack of cooperation between sports and tourism department.In face of such problems,the paper proposes corresponding countermeasures and suggestions:promoting the integration of tourism resources;comprehensively carrying out sports tourism marketing;strengthening cooperation among relevant government departments.The paper hopes to provide new ideas for developing sports tourism resources in Jiangsu province.