CAJ | 학술논문

基于双E组织创新理论，按照市场与业务两种坐标将“走出去”的中国企业创新战略分为强改进(Ⅰ型创新战略)与强探索(Ⅱ型创新战略)两类，对336家在美中资企业的实证研究结果表明：吸收能力与企业采取的创新战略成正相关关系，这种正相关关系同时受华商社团邻近程度的调节作用：邻近程度负向调节企业的Ⅰ型创新战略，正向调节Ⅱ型创新战略。深入探讨了理论模型与实证研究结论的意义，结合近年来美国华商社团与“走出去”中国企业的特点，对研究结论进行了阐释。最后对现有的研究局限与未来可能的拓展进行了讨论。
기우쌍E조직창신이론，안조시장여업무량충좌표장“주출거”적중국기업창신전략분위강개진(Ⅰ형창신전략)여강탐색(Ⅱ형창신전략)량류，대336가재미중자기업적실증연구결과표명：흡수능력여기업채취적창신전략성정상관관계，저충정상관관계동시수화상사단린근정도적조절작용：린근정도부향조절기업적Ⅰ형창신전략，정향조절Ⅱ형창신전략。심입탐토료이론모형여실증연구결론적의의，결합근년래미국화상사단여“주출거”중국기업적특점，대연구결론진행료천석。최후대현유적연구국한여미래가능적탁전진행료토론。
Basing on double E organizational innovation theory, this paper sets market and business two dimensions to classi-fy Chinese “going out” enterprise innovation strategy into strong improvement ( typeⅠinnovation strategy) and strong explo-ration (type Ⅱ innovation strategy) categories. The empirical results basing on the 336 china-own enterprises in the US show a positive correlation between innovation strategies, this positive correlation is also adjusted by the degree of: further more proximity negatively moderate typeⅠinnovative business strategy and positively forward TypeⅡinnovation strategies. This paper further explores the significance of theoretical and empirical models findings and interpretation. Finally, the limi-tations of existing research and possible future expansion are discussed.