CAJ | 학술논문

目的：：明确新医改背景下民营医院的发展战略，为其可持续发展提供科学的建议。方法：采用SWOT战略分析法定性分析民营医院的优势、劣势、机会和威胁。结果：民营医院拥有产权结构明晰、管理体制先进等突出优势，政策环境和群众医疗需求扩大为民营医院的发展提供了机会；同时，民营医院的发展也面临一些劣势和挑战：如违法违规经营、无序竞争、定位不清晰等。结论：建议民营医院加强人才队伍建设和医院文化建设，实施差异化竞争策略，并注重提升医疗水平。
목적：：명학신의개배경하민영의원적발전전략，위기가지속발전제공과학적건의。방법：채용SWOT전략분석법정성분석민영의원적우세、열세、궤회화위협。결과：민영의원옹유산권결구명석、관리체제선진등돌출우세，정책배경화군음의료수구확대위민영의원적발전제공료궤회；동시，민영의원적발전야면림일사열세화도전：여위법위규경영、무서경쟁、정위불청석등。결론：건의민영의원가강인재대오건설화의원문화건설，실시차이화경쟁책략，병주중제승의료수평。
Objective:This study aims to ensure the private hospitals development strategy in the background of new healthcare reform and put forward some scientific suggestions to help promote their sustainable development. Methods:The SWOT analysis method was adopted to analyze the private hospitals’ internal strength, weakness, exter-nal opportunity and threats. Results: The results showed a clear property right, advanced management system and other outstanding advantages in the private hospitals. Opportunities like the improved policy environment and people’s medical demand expansion are also very prominent. Meanwhile, the private hospitals development also faces some disadvantages and challenges such as illegal operation, disorder in the market competition, vague orientation, etc. Conclusions:It suggests the strengthening of the personnel and hospital culture construction, adoption of the differen-tiation strategy, improvement of the diagnosis and treatment ability, etc.