CAJ | 학술논문

随着市场经济和互联网经济的快速发展，传统的市场营销专业人才培养体系已经不能满足社会的人才需求，必须树立以能力为导向，大力构建市场营销实践教学体系，提升市场营销专业人才的职业能力。针对当前市场营销专业实践教学中存在的思想不重视，硬件投入不足，实践教学管理不当等问题，提出了及时更新市场营销教学内容、改进市场营销教学方式、加强实训实践环节教学等对策，以提高市场营销专业人才培养水平。
수착시장경제화호련망경제적쾌속발전，전통적시장영소전업인재배양체계이경불능만족사회적인재수구，필수수립이능력위도향，대력구건시장영소실천교학체계，제승시장영소전업인재적직업능력。침대당전시장영소전업실천교학중존재적사상불중시，경건투입불족，실천교학관리불당등문제，제출료급시경신시장영소교학내용、개진시장영소교학방식、가강실훈실천배절교학등대책，이제고시장영소전업인재배양수평。
With the rapid development of market economy and Internet economy, the traditional market marketing professional talent training system already cannot satisfy the demand of the society, must establish the ability oriented, vigorously build marketing practice teaching system, improve professional ability of marketing professionals. In view of the current marketing major practice teaching thought not value, existing in the hardware investment is insufficient, improper practice teaching management and other issues, put forward the update marketing teaching contents, improve marketing methods, strengthening practice teaching is the teaching countermeasure, in order to improve the marketing level of talent cultivation.