CAJ | 학술논문

随着我国阶层差距的不断拉大，不同阶层人群的消费分化趋势日益明显。这种阶层分化的趋势同样体现在体育消费上。基于此，文章从消费经济学的视角对我国不同阶层人群的消费特点进行了分析，得出以下结论：社会上层人群更加强调体育消费的标识性，更加注重体育消费的社会交往价值；中间层人群更加强调体育消费的体验性，更加注重体育消费的休闲娱乐价值；底层人群则更加强调体育消费的实用性，更加注重体育消费的强身健体价值。这也要求市场组织应根据不同阶层人群的体育消费特点，有针对性地进行参与型、实物型与观赏型体育消费市场的开发。
수착아국계층차거적불단랍대，불동계층인군적소비분화추세일익명현。저충계층분화적추세동양체현재체육소비상。기우차，문장종소비경제학적시각대아국불동계층인군적소비특점진행료분석，득출이하결론：사회상층인군경가강조체육소비적표식성，경가주중체육소비적사회교왕개치；중간층인군경가강조체육소비적체험성，경가주중체육소비적휴한오악개치；저층인군칙경가강조체육소비적실용성，경가주중체육소비적강신건체개치。저야요구시장조직응근거불동계층인군적체육소비특점，유침대성지진행삼여형、실물형여관상형체육소비시장적개발。
The widening gap between classes has led to an increasing consumer division among different social classes which has also been reflected in sports consumption. Based on this, the paper analyzes the different sports con-sumption characteristics of different classes from the perspective of consumer economics, with the result indica-ting that upper classes pay more attention to the identity of sports consumption its social interaction value. Mid-dle classes pay more attention to the experiences of sports consumption and its value on entertainment. Lower classes focus more on the practicality of sports consumption and its value on physical fitness. This also requires market organizations to develop participatory, material and spectator-sports consumption based on the different sports consumption characteristics of different classes.