CAJ | 학술논문

为研究我国产业转移承接地体育制造业发展策略取向，特运用文献资料法、数理统计法等对四次国际体育制造业承接的发展策略取向作了相关梳理。研究认为承接地呈现出放宽审批条件，扶持竞争市场；汲取外来技术，创建自主品牌；重视民族性主体体育推介，挖掘体育用品新市场；重视用户体验，专注研发创新的策略取向。这些取向对我国欠发达地区体育制造业承接就有一定借鉴意义。各承接地应积极引导、帮扶体育用品市场；重视技术摄取，挖掘新型市场；要建设民族性体育主线，发展体育制造业；要依赖民族特色体育资源，开发体育用品需求市场。
위연구아국산업전이승접지체육제조업발전책략취향，특운용문헌자료법、수리통계법등대사차국제체육제조업승접적발전책략취향작료상관소리。연구인위승접지정현출방관심비조건，부지경쟁시장；급취외래기술，창건자주품패；중시민족성주체체육추개，알굴체육용품신시장；중시용호체험，전주연발창신적책략취향。저사취향대아국흠발체지구체육제조업승접취유일정차감의의。각승접지응적겁인도、방부체육용품시장；중시기술섭취，알굴신형시장；요건설민족성체육주선，발전체육제조업；요의뢰민족특색체육자원，개발체육용품수구시장。
The paper, depending on the methods of literature, mathematical statistics and so on, analyzes the transfer and development strategy orientation of international sports manufacturing industry, believing that the undertak-ing places are characterized by their flexible approval policies, efforts of supporting market competition, absorp-tion of foreign technologies, creating self-owned brands, emphasis on the introduction of national sports, de-velopment of new sports markets, attention to user experience and devotion to research and innovation. These o-rientations provide some references for China’ s underdeveloped areas to undertake sports manufacturing indus-try.