湖北函授大学学报
湖北函授大學學報
호북함수대학학보
Journal of Hubei Correspondence University
2015年
16期
107-108
,共2页
独立学院%广告学专业%实践教学体系
獨立學院%廣告學專業%實踐教學體繫
독립학원%엄고학전업%실천교학체계
independent colleges%for specialty in advertising%practice teaching system
根据独立学院培养应用型人才的目标，结合广告学专业的学科特色和本校实际，本文认为把实践教学作为教学改革与研究的重点，初步构建符合自身实际的实践教学体系，是提高广告学专业应用型人才培养质量的有效途径。
根據獨立學院培養應用型人纔的目標，結閤廣告學專業的學科特色和本校實際，本文認為把實踐教學作為教學改革與研究的重點，初步構建符閤自身實際的實踐教學體繫，是提高廣告學專業應用型人纔培養質量的有效途徑。
근거독립학원배양응용형인재적목표，결합엄고학전업적학과특색화본교실제，본문인위파실천교학작위교학개혁여연구적중점，초보구건부합자신실제적실천교학체계，시제고엄고학전업응용형인재배양질량적유효도경。
Based on the goal of training applied talents in independent college,combined with advertising specialty subject characteristics and realistic,this paper argues that as a focus of research on the teaching reform and practice teaching,initially constructed in line with actual practice teaching system of its own,as improving the quality of advertising specialty application-oriented talents cultivation approach.
