CAJ | 학술논문

文章通过过程追踪、数据分析、文本分析等方法，梳理出“汕头事件”的舆情发展过程和发展规律。研究发现，由于地方政府缺乏互动传播理念，最终导致舆情不断升级和裂化。在分析经验案例的基础上，笔者尝试提出政府新闻发布应该具备的几点规范性意识和策略。
문장통과과정추종、수거분석、문본분석등방법，소리출“산두사건”적여정발전과정화발전규률。연구발현，유우지방정부결핍호동전파이념，최종도치여정불단승급화열화。재분석경험안례적기출상，필자상시제출정부신문발포응해구비적궤점규범성의식화책략。
In this paper, the author would tease out the public opinion development process and law of“Shantou Event” through the methods of process tracing, data analysis and text analysis.The study found that because local government lacked interactive communication idea, public opinion eventually escalated and disintegrated.On the basis of the empirical case, the author would propose some ways of normative consciousness and strategy for the government to release news.