CAJ | 학술논문

随着《爸爸去哪儿》的热播,亲子游在国内旅游市场中骤然升温.基于对这一现象的思考,首先分析了亲子游升温的原因和其市场发展前景,其次根据目前我国亲子旅游产品存在的问题,从旅游产品设计原则的视角出发,认为亲子旅游产品的设计应该符合顾客的市场需求,在设计上应该遵循安全性、差异化、体验性、个性化、教育性与延伸性等基本原则.研究旨在不断完善我国亲子旅游产品,为提供高质量的旅游产品和服务提供参考,希望能对相关旅游企业有所借鉴与启示.
수착《파파거나인》적열파,친자유재국내여유시장중취연승온.기우대저일현상적사고,수선분석료친자유승온적원인화기시장발전전경,기차근거목전아국친자여유산품존재적문제,종여유산품설계원칙적시각출발,인위친자여유산품적설계응해부합고객적시장수구,재설계상응해준순안전성、차이화、체험성、개성화、교육성여연신성등기본원칙.연구지재불단완선아국친자여유산품,위제공고질량적여유산품화복무제공삼고,희망능대상관여유기업유소차감여계시.
As the hit TV show "Where Are We Going, Dad?", parent-child tour sudden warming in the domestic tourism market. Based on the thinking of this phenomenon, this paper ifrst analyses the reasons of the popularity of parent-child tour and its market prospects for development. Secondly, from the perspective of tourism product design principles, it is considered that the parent-child tour products should conform to customers' market demands and its design principles should follow safety, differentiation, experiential, personalization, educational and extensibility. This study aimed at improving parent-child tour products in our country, providing high quality tourism products and services to propose some suggestions, so as to give reference and implication to related tourism enterprises.