CAJ | 학술논문

本研究将上海18个4A级及以上旅游景区作为研究对象,借助官方宣传文本与网络游记文本,利用计算机平台以探寻官方与游客对景区关注偏好与共现效应的差异所在.研究结果表明:(1)在官方宣传文本和网络游记文本中,关注偏好涉及官方关注偏好、游客关注偏好及共同关注偏好三方面,由此所对应的共现效应亦存有官方共现偏好、游客共现偏好与共同共现偏好三种情况;(2)景区自身资源禀赋及官方、游客各自动机权能的高度契合,是官方与游客共同共现偏好形成的两大主因;(3)官方提升城郊景区综合吸引力这一宣传目的与游客寻求文化差异、贴近自然生态这一旅游动机的高度差异,是两者各自偏好形成关键所在.
본연구장상해18개4A급급이상여유경구작위연구대상,차조관방선전문본여망락유기문본,이용계산궤평태이탐심관방여유객대경구관주편호여공현효응적차이소재.연구결과표명:(1)재관방선전문본화망락유기문본중,관주편호섭급관방관주편호、유객관주편호급공동관주편호삼방면,유차소대응적공현효응역존유관방공현편호、유객공현편호여공동공현편호삼충정황;(2)경구자신자원품부급관방、유객각자동궤권능적고도계합,시관방여유객공동공현편호형성적량대주인;(3)관방제승성교경구종합흡인력저일선전목적여유객심구문화차이、첩근자연생태저일여유동궤적고도차이,시량자각자편호형성관건소재.
This paper studies 18 4A grades and above scenic spots in Shanghai, analyzing official propaganda texts and tourists' online travelogues. Meanwhile, the paper takes use of computer processing platform to explore the difference between preferences of official and tourists, as well as co-occurrence. The research shows that: (1) between the ofifcial propaganda and tourists' travelogues, there are mainly 3 types of preference: official preference, tourists' preference and co-preference. Accordingly, there're 3 kinds of co-existing phenomenon. (2) Main reasons for the existing of similar co-occurrence between official and tourists are listed as follows: tourism resources of scenic spot, inner connection between official and tourists' motives. (3) Ofifcial puts more emphasis on promoting attractions of surrounding areas; while tourists hunt for culture difference and close to nature, forms the main differences between their respective preferences.