CAJ | 학술논문

营销中国,就是在改革开放的过程中,执政的中国共产党领导集体,采取一定的策略和措施,让世界不断了解中国以及使中国逐步走向世界的过程.中国共产党在营销中国的过程中,不仅向世界展示了中国的经济实力、中国共产党人的政治执行力,同时也深刻地体现了中国发展背后的文化支撑.营销中国不仅体现了与中国传统文化中的核心价值理念的契合,而且也体现了中国的文化自觉和文化自信的真正复归.因此,对营销中国的文化意蕴进行研究和探讨,彰显出重要的时代价值.
영소중국,취시재개혁개방적과정중,집정적중국공산당령도집체,채취일정적책략화조시,양세계불단료해중국이급사중국축보주향세계적과정.중국공산당재영소중국적과정중,불부향세계전시료중국적경제실력、중국공산당인적정치집행력,동시야심각지체현료중국발전배후적문화지탱.영소중국불부체현료여중국전통문화중적핵심개치이념적계합,이차야체현료중국적문화자각화문화자신적진정복귀.인차,대영소중국적문화의온진행연구화탐토,창현출중요적시대개치.
Marketing China is that China's ruling communist party leadership let the world know China and let China be showed gradually towards the world through some strategies and measures during the process of reform and opening up.While marketing China,The communist party of China, not only shows the world China's economic strength and the political execution ability of the communist party of China , but also profoundly reflects the cultural support behind the development of China.Marketing China not only embodies the core value concept of Chinese traditional culture , but also reflects real return of the Chinese cultural consciousness and cultural confidence .Therefore, the study and discuss about the cultural implication and contemporary value of Marketing China highlights important times value.