CAJ | 학술논문

文章基于整合技术接受和使用模型，引入“感知娱乐性”变量，构建基于UTAUT模型的大学生MOOC学习意愿影响因素模型。通过问卷调查收集数据，利用数据统计分析发现：预期绩效、预期努力、社群影响、感知趣味性对大学生MOOC学习使用意愿有显著的影响，其中感知娱乐性是对大学生MOOC学习的使用意愿的最大影响因素。
문장기우정합기술접수화사용모형，인입“감지오악성”변량，구건기우UTAUT모형적대학생MOOC학습의원영향인소모형。통과문권조사수집수거，이용수거통계분석발현：예기적효、예기노력、사군영향、감지취미성대대학생MOOC학습사용의원유현저적영향，기중감지오악성시대대학생MOOC학습적사용의원적최대영향인소。
This paper bases on the Unified Theory of Acceptance and Use of Technology models ,adds the factors of“Perceived Enjoyment”variable,builts on the college students MOOC study behavior influencing factors model. Collecting data through questionnaires,using data statistical analysis we found: the performance expectancy,effort expectancy,social influence and perceived enjoyment have a significant impact on college students’ MOOC learning willingness,among which the perceived enjoyment is the largest inflencing factor of college students’ MOOC learning willingness.