CAJ | 학술논문

为了更好地撮合旅游服务供需双方的交易活动，将C2 B电子商务模式和自动谈判系统相结合，提出一种新的支持需求聚合的C2B旅游电子商务自动谈判系统。引入Agent技术自动聚合大量分散的旅游服务需求，再由C2B电子商务自动谈判系统通过谈判代理Agent和旅游服务企业方的谈判Agent进行自动谈判，撮合旅游服务供需双方交易。阐述系统的总体框架和运行机制；研究需求聚合的策略和方法；基于FIPA规范设计相应的自动谈判协议和自动谈判过程控制算法。基于JADE开发了一套原型系统，验证了相关设计的可行性。
위료경호지촬합여유복무공수쌍방적교역활동，장C2 B전자상무모식화자동담판계통상결합，제출일충신적지지수구취합적C2B여유전자상무자동담판계통。인입Agent기술자동취합대량분산적여유복무수구，재유C2B전자상무자동담판계통통과담판대리Agent화여유복무기업방적담판Agent진행자동담판，촬합여유복무공수쌍방교역。천술계통적총체광가화운행궤제；연구수구취합적책략화방법；기우FIPA규범설계상응적자동담판협의화자동담판과정공제산법。기우JADE개발료일투원형계통，험증료상관설계적가행성。
We propose in this paper a new C2B e-business automated negotiation system for tourism supporting demands aggregation for better coupling the transaction activities of both suppliers and demanders in tourism services by combing C2B e-business pattern with automa-ted negotiation system.Agent technology is introduced to automatically aggregate a great deal of scattered personal tourism service demands, then the aggregated demands will be inputted to C2B e-business automated negotiation system, though its negotiation Agent, to automatically negotiate with the negotiation Agent of tourism services companies, so as to match the transactions between both the suppliers and demanders of the travel services.In this paper we elaborate the overall framework and operation mechanism of the system, and study the strategy and method of demands aggregation.Based on FIPA specification we designed correlated automated negotiation protocol and the control algorithm of automated negotiation process.Based on JADE we developed a prototype system, and the feasibility of the relative design has been valida-ted as well.