CAJ | 학술논문

网购顾客后悔有其特殊性。基于对已有后悔概念的评述，提出网购顾客后悔的概念。进一步，从具体到抽象、由表及里、由浅入深的认识逻辑，将网购顾客后悔的特征总结为三个层次，依次为情境特征（频发性、可逆性、易逝性）、基本特征（自责性、两面性、多维性）和核心特征（认知性、决策性、比较性）。
망구고객후회유기특수성。기우대이유후회개념적평술，제출망구고객후회적개념。진일보，종구체도추상、유표급리、유천입심적인식라집，장망구고객후회적특정총결위삼개층차，의차위정경특정（빈발성、가역성、역서성）、기본특정（자책성、량면성、다유성）화핵심특정（인지성、결책성、비교성）。
Online-shopping customer regret has its particularity. Based on the review of the concept of regret, puts forward the concept of online-shopping customer regret. Further, according to the cognitive logic of from concrete to abstract, from outside to inside and from shallower to deeper, the features of online-shopping customer regret can be summarized as three hierarchies, in order, situational features (frequent, reversible, transient), basic features (self-blame, two sides, multi-dimensional ), and core features (cognitive, decision-making, comparative).