CAJ | 학술논문

基于生态学的视角，对城市文化旅游品牌的生态特性及生态效应展开研究。研究发现，城市文化旅游品牌是一个生命有机体，其微观生态特性表征为遗传与变异性、异质性与关联性、周期性、环境适应性，其宏观生态特性表征为整体性、共生性与综合性；城市文化旅游品牌对微观文化旅游产品品牌与企业品牌、中观文化旅游产业集群与文化旅游产业发展、宏观城市经济发展等呈现出一定的生态效应。
기우생태학적시각，대성시문화여유품패적생태특성급생태효응전개연구。연구발현，성시문화여유품패시일개생명유궤체，기미관생태특성표정위유전여변이성、이질성여관련성、주기성、배경괄응성，기굉관생태특성표정위정체성、공생성여종합성；성시문화여유품패대미관문화여유산품품패여기업품패、중관문화여유산업집군여문화여유산업발전、굉관성시경제발전등정현출일정적생태효응。
Based on the perspective of ecology, the ecological characteristics and ecological effects of urban tourism brand are analyzed. The study found that, Urban culture tourism brand is a living organisms, the micro ecological characteristics arerepresented by the heredity and variability, heterogeneity and correlation, periodicity and environmental adaptability. Its macroscopic ecological characteristics are representation for integrity, symbiosis and comprehensiveness. Urban culture tourism brand has micro ecological effects on cultural tourism product brand and enterprise brand. Theeffects are also found on culture tourism industry cluster and the development of cultural tourism industry, with macro ecological effects on regional economic development.