CAJ | 학술논문

文章以福建客家祖地景区为例，依据国内外原真性研究理论，通过对客家祖地旅游资源及游客对当地客家文化原真性体验的实地调查，对影响游客原真性体验的驱动因素，运用SPSS 20.0软件进行因子分析，构建了原真性体验模型。研究认为，创造良好的客家文化原真性体验环境，将原真性体验作为一种营销手段，可以提高游客对原真性的感知价值，为客家文化旅游在新常态背景下提供发展思路。
문장이복건객가조지경구위례，의거국내외원진성연구이론，통과대객가조지여유자원급유객대당지객가문화원진성체험적실지조사，대영향유객원진성체험적구동인소，운용SPSS 20.0연건진행인자분석，구건료원진성체험모형。연구인위，창조량호적객가문화원진성체험배경，장원진성체험작위일충영소수단，가이제고유객대원진성적감지개치，위객가문화여유재신상태배경하제공발전사로。
The paper takes Hakka homeland of Fujian as an example, based on the domestic and foreign research theory of authenticity. A ifeld survey carried out on tourism resources of Hakka homeland and tourist’s authenticity experience of local Hakka culture. The paper constructs the original model of tourist’s authenticity experience through analyzing the driving factors of affecting the tourists’ original true experience by SPSS 20.0. The research result displays that creating a good Hakka cultural authenticity experience environment and taking the authenticity of experience as a marketing tool can improve the perceived value of authenticity and provide development ideas for Hakka cultural tourism in the new normal background.