CAJ | 학술논문

明清时期的徽商秉承着中国传统儒家文化的宗旨和教条，将三纲五常思想与经商实践相结合，从而创造了独特的儒商文化，形成了所谓的贾道儒行，使徽商逐渐形成了“贾而好儒”的特点。而徽商这一特点对于徽商的崛起和发展起到了重要作用，又为徽商的衰落埋下了伏笔。通过对明清徽商“贾而好儒”现象形成的历史文化渊源﹑具体体现和内涵﹑利与弊等方面来解释明清徽商“贾而好儒”现象，从而阐明徽商“贾而好儒”特征对于徽商发展的重要性。
명청시기적휘상병승착중국전통유가문화적종지화교조，장삼강오상사상여경상실천상결합，종이창조료독특적유상문화，형성료소위적가도유행，사휘상축점형성료“가이호유”적특점。이휘상저일특점대우휘상적굴기화발전기도료중요작용，우위휘상적쇠락매하료복필。통과대명청휘상“가이호유”현상형성적역사문화연원﹑구체체현화내함﹑리여폐등방면래해석명청휘상“가이호유”현상，종이천명휘상“가이호유”특정대우휘상발전적중요성。
During the Ming and Qing Dynasties ,Huizhou merchant took the Chinese traditional Confucian thought , creating a u-nique Huizhou culture .Huizhou culture has great impact on Huizhou merchants in promoting the development of Huizhou culture and Hui merchants , while but it still has some bad effects .By analyzing the historical and cultural origin of Huizhou culture , the paper discussed the pros and cons of Confucian Hui merchants in order to understand the nature of Confucian Hui merchants .