CAJ | 학술논문

主题公园是一种新型旅游业态，它的发展除了要遵守市场经济的一般规律，更要关注顾客价值。我国要以最快速度打造一批像迪士尼乐园这样的主题公园，就要在提升产品价值、关注服务价值、优化形象价值、凸显体验价值四个方面下功夫，从货币、时间、体力与精神四个层面降低游客成本付出，在满足游客需求、提升游客价值的同时，实现经济效益的持续增长，推动国内主题公园又好又快发展。
주제공완시일충신형여유업태，타적발전제료요준수시장경제적일반규률，경요관주고객개치。아국요이최쾌속도타조일비상적사니악완저양적주제공완，취요재제승산품개치、관주복무개치、우화형상개치、철현체험개치사개방면하공부，종화폐、시간、체력여정신사개층면강저유객성본부출，재만족유객수구、제승유객개치적동시，실현경제효익적지속증장，추동국내주제공완우호우쾌발전。
As a new tourism format, theme parks'development should not only comply with the general laws of market economy, but also customer value.If current China wants to create a group of theme parks like Disney-land in a short time, it is necessary to enhance the product value, focus on the service value, optimize the image value and highlight the experience value.Moreover, it is essential to reduce the cost of tourists at four levels, namely, currency, time, physical capacity and spirit.Meanwhile, it is significant to realize the continuous growth of the economic benefits and promote the sound and rapid development of domestic theme parks as well as to meet tourists'demand and enhance customer value.