广义虚拟经济研究
廣義虛擬經濟研究
엄의허의경제연구
Research on the Generalized Virtual Economy
2015年
3期
91-96
,共6页
明星%片酬%指标%定价%模型%虚高
明星%片酬%指標%定價%模型%虛高
명성%편수%지표%정개%모형%허고
star%remuneration%index%ifxing price%mode%unreasonably high
影视演员尤其明星的片酬长期缺乏科学的衡量指标与定价机制,故基于灰色关联度综合评价法、多层模糊综合评价法提出一个由8个因子构成的指标体系.为了让剧组和明星商定合理的片酬,建构了基于双方供求关系的动态二次需求函数模型,并为选角导演取舍不同明星不同片酬给出了非线性规划模型.针对政府、影视制作公司、受众的一致呼吁和共同诉求,为遏制影视演员尤其明星片酬虚高贡献微分动力学模型.
影視縯員尤其明星的片酬長期缺乏科學的衡量指標與定價機製,故基于灰色關聯度綜閤評價法、多層模糊綜閤評價法提齣一箇由8箇因子構成的指標體繫.為瞭讓劇組和明星商定閤理的片酬,建構瞭基于雙方供求關繫的動態二次需求函數模型,併為選角導縯取捨不同明星不同片酬給齣瞭非線性規劃模型.針對政府、影視製作公司、受衆的一緻呼籲和共同訴求,為遏製影視縯員尤其明星片酬虛高貢獻微分動力學模型.
영시연원우기명성적편수장기결핍과학적형량지표여정개궤제,고기우회색관련도종합평개법、다층모호종합평개법제출일개유8개인자구성적지표체계.위료양극조화명성상정합리적편수,건구료기우쌍방공구관계적동태이차수구함수모형,병위선각도연취사불동명성불동편수급출료비선성규화모형.침대정부、영시제작공사、수음적일치호우화공동소구,위알제영시연원우기명성편수허고공헌미분동역학모형.
The rapid development of fictitious economy brings an important effect on real economy. On the one hand, the narrow sense fictitious economy greatly improved the efficiency of social capital, and in-creased the investment channels for corporations and individuls. On the other hand, during the sub-prime crisis in the United States in 2008, the risk transferred quickly from the fictitious economy to real economy, and then brought a heavy blow to the world economic system. This paper discusses the price determination of three typical ifctitious capitals. Accordingly, the theoretical relationship between ifctitious economy and real economy is explored from micro perspective.
