石家庄铁道大学学报(社会科学版)
石傢莊鐵道大學學報(社會科學版)
석가장철도대학학보(사회과학판)
Journal of Shijiazhuang Railway Institute (Social Sciences)
2015年
3期
92-97
,共6页
自媒体时代%网络舆情危机%危机管控%权益保障
自媒體時代%網絡輿情危機%危機管控%權益保障
자매체시대%망락여정위궤%위궤관공%권익보장
We-Media era%the network public opinion crisis%the crisis management and control%the protection of the rights and interests
自媒体时代高校网络舆情呈现出新的特点和发展趋势,如何在新时代条件下科学而有效地应对高校网络舆情危机,是摆在我们面前亟需解决的重大问题。自媒体时代高校网络舆情危机具有虚拟性、主观性、情绪性、集聚性、发散性和变异性等特性,其生成根源主要是大学生权益的受损、社会结构紧张的深刻影响及高校网络舆情危机管控的不到位。我们应从大学生合法权益保障、网络舆论引导、网络舆情危机管理等三个方面加强机制建设。
自媒體時代高校網絡輿情呈現齣新的特點和髮展趨勢,如何在新時代條件下科學而有效地應對高校網絡輿情危機,是襬在我們麵前亟需解決的重大問題。自媒體時代高校網絡輿情危機具有虛擬性、主觀性、情緒性、集聚性、髮散性和變異性等特性,其生成根源主要是大學生權益的受損、社會結構緊張的深刻影響及高校網絡輿情危機管控的不到位。我們應從大學生閤法權益保障、網絡輿論引導、網絡輿情危機管理等三箇方麵加彊機製建設。
자매체시대고교망락여정정현출신적특점화발전추세,여하재신시대조건하과학이유효지응대고교망락여정위궤,시파재아문면전극수해결적중대문제。자매체시대고교망락여정위궤구유허의성、주관성、정서성、집취성、발산성화변이성등특성,기생성근원주요시대학생권익적수손、사회결구긴장적심각영향급고교망락여정위궤관공적불도위。아문응종대학생합법권익보장、망락여론인도、망락여정위궤관리등삼개방면가강궤제건설。
Network public opinions in universities in the We-Media era show new characteristics and trends of development.Therefore,how to cope with the crisis scientifically and effectively in the new era becomes a major problem demanding prompts solution.Network public opinion crisis in uni-versities in the We-Media era is virtual,subjective,empathic,agglomerative,divergent and variable. And its origin mainly comes from damage of the rights and interests of undergraduates,tension in the social structure and the profound impact of inadequate management of network public opinion crisis. Mechanism construction should be strengthened in 3 main aspects:protection of the legitimate rights and interest of undergraduates,network public opinion guidance and crisis management of network-public opinion.