CAJ | 학술논문

以1997－2013年湖南省及其各市州相关数据为基础，运用旅游市场竞争态及其转移模型分析湖南省入境旅游客源市场及其各市州目的地市场的竞争态。结果表明：日本、港澳台和美国是湖南入境旅游的主力军，幼童市场和瘦狗市场占绝大部分，市场结构不平衡；在目的地市场方面，长沙、张家界和岳阳一直占主导地位，郴州是入境发展的新兴市场，幼童市场和瘦狗市场动荡起伏，具有巨大的发展潜力；湖南入境旅游得到了很大发展，但在区域合作、产品创新、市场挖掘等方面仍有很大的提升空间。
이1997－2013년호남성급기각시주상관수거위기출，운용여유시장경쟁태급기전이모형분석호남성입경여유객원시장급기각시주목적지시장적경쟁태。결과표명：일본、항오태화미국시호남입경여유적주력군，유동시장화수구시장점절대부분，시장결구불평형；재목적지시장방면，장사、장가계화악양일직점주도지위，침주시입경발전적신흥시장，유동시장화수구시장동탕기복，구유거대적발전잠력；호남입경여유득도료흔대발전，단재구역합작、산품창신、시장알굴등방면잉유흔대적제승공간。
Based on the related data from 1997 to 2013 , the tourism market competitive state and its transfer model is used to analyze the inbound tourism market of Hunan province . The results show that Japan , Hong Kong , Macao , Taiwan and the United States are the main forces of inbound tourism . With child market (market with high increase rate but low occupancy rate ) and dogs market (market with low occupancy and increase rate) occupying most , market structure is not balanced . In terms of destination market , Changsha , Zhangjiajie and Yueyang are standing the dominant position while Chenzhou is an emerging market . Child market and dogs market are volatile and have huge development potential . Inbound tourism has greatly developed , but it still has great room to improve in regional cooperation , product innovation and explore market and so on .