上海医药
上海醫藥
상해의약
Shanghai Medical & Pharmaceutical Journal
2015年
17期
55-57
,共3页
医药分销企业%互联网%转型
醫藥分銷企業%互聯網%轉型
의약분소기업%호련망%전형
traditional medicine distribution enterprise%internet%transformation
“互联网+”对各行各业都有着重大意义和深远影响，传统医药分销企业也迎来互联网时代带来的机遇和挑战，是否转型、如何转型更是该行业需要面对的重大问题。本文从传统药品分销和互联网药品销售的商业模式差异入手，提出传统医药分销企业的转型方向即互联网商业模式。并从明确客户群体、引发网络效应等4个方面阐述转型的关键措施。
“互聯網+”對各行各業都有著重大意義和深遠影響，傳統醫藥分銷企業也迎來互聯網時代帶來的機遇和挑戰，是否轉型、如何轉型更是該行業需要麵對的重大問題。本文從傳統藥品分銷和互聯網藥品銷售的商業模式差異入手，提齣傳統醫藥分銷企業的轉型方嚮即互聯網商業模式。併從明確客戶群體、引髮網絡效應等4箇方麵闡述轉型的關鍵措施。
“호련망+”대각행각업도유착중대의의화심원영향，전통의약분소기업야영래호련망시대대래적궤우화도전，시부전형、여하전형경시해행업수요면대적중대문제。본문종전통약품분소화호련망약품소수적상업모식차이입수，제출전통의약분소기업적전형방향즉호련망상업모식。병종명학객호군체、인발망락효응등4개방면천술전형적관건조시。
The “internet plus” has great significance and far-reaching impact on all walks of life, and the traditional medicine distribution enterprises will certainly usher in the opportunities and challenges brought about by the internet era. Whether and how to transform is a major problem faced by the industry. The transformation direction of traditional medicine distribution enterprises to commercialization of the Internet is put forward based on the differences between them. The key measures are described from four aspects such as determining customer group, causing the network effect and so on.
