CAJ | 학술논문

不断发生的产品质量安全事件和中国出口产品在国际市场上的负面形象都表明，我国产品存在较为严重的质量问题。武汉大学质量发展战略研究院于2012年在全国范围内进行的产品质量消费者观测调查的数据显示，在不同的产业和区域，消费者对于产品质量的评价存在差异。计量分析证明，不管是在产业层面还是在区域层面，较高的市场竞争程度对于提升国内产品质量的消费者评价有显著的正面影响。解决中国产品质量问题的关键政策建议是，放松在区域和产业当中对企业的各种管制，采用有效的方式来提升市场竞争水平，激励企业生产高质量产品。
불단발생적산품질량안전사건화중국출구산품재국제시장상적부면형상도표명，아국산품존재교위엄중적질량문제。무한대학질량발전전략연구원우2012년재전국범위내진행적산품질량소비자관측조사적수거현시，재불동적산업화구역，소비자대우산품질량적평개존재차이。계량분석증명，불관시재산업층면환시재구역층면，교고적시장경쟁정도대우제승국내산품질량적소비자평개유현저적정면영향。해결중국산품질량문제적관건정책건의시，방송재구역화산업당중대기업적각충관제，채용유효적방식래제승시장경쟁수평，격려기업생산고질양산품。
The disastrous accidents related to product quality issues in China and negative reflections of Chinese products in international market endowed an overall passive image of the quality of Chinese products. However, the survey data in 2012 conducted by IQDS of Wuhan University presented a differentiated product quality evaluation in various industries and regions.This article proves that the improved market competition has a significantly positive impact on product quality in China, no matter it is in industry level or regional lev-el.So the policy recommendations are to release the regulation of firms and to adopt effective methods to facili-tate the environment of market competition.However, ascribing to data limitation, further research can be en-forced to attain much more reliable and profound insights.