科技传播
科技傳播
과기전파
PUBLIC COMMUNICATION OF SCIENCE & TECHNOLOGY
2015年
14期
90-91
,共2页
新媒体%高校%网络舆情
新媒體%高校%網絡輿情
신매체%고교%망락여정
New media%Colleges and universities%Network public opinion
新媒体时代的发展,使得高校突发事件网络舆情出现了"形成快、内容杂、传播广、监督难"等特点,导致传统的高校舆情应对模式面临了新的要求和挑战.高校应根据新媒体时代舆情传播特点,探索有效的突发事件网络舆情应对措施.
新媒體時代的髮展,使得高校突髮事件網絡輿情齣現瞭"形成快、內容雜、傳播廣、鑑督難"等特點,導緻傳統的高校輿情應對模式麵臨瞭新的要求和挑戰.高校應根據新媒體時代輿情傳播特點,探索有效的突髮事件網絡輿情應對措施.
신매체시대적발전,사득고교돌발사건망락여정출현료"형성쾌、내용잡、전파엄、감독난"등특점,도치전통적고교여정응대모식면림료신적요구화도전.고교응근거신매체시대여정전파특점,탐색유효적돌발사건망락여정응대조시.
With the development of New media time, Internet public opinion of colleges and universities' emergency have present characteristics ofrapid forming, complex contents, multiple transmission and difficult supervision, which called of new requirements and challenges of traditional mode of reply to university public opinion. Therefore, colleges and universities should explore new effective Internet public opinion emergency responses according to the characteristics of the transmission of Internet public opinion in New media time.
